Best Detergents In India 2020: Reviews & Buyer’s Guide

1. Surf Excel 2. Ariel Matic 3. Mr. White
Surf Excel Matic Best Detergent In India Ariel Matic Front Load Detergent Mr. White Detergent Powder

Detergent is your all-time companion while doing laundry, and any efficient detergent can remove stubborn stains from clothes. Detergent is available in both powder as well as liquid form, and there are special varieties of detergent for washing machines. There are a plethora of brands that now sell detergent in India, and most of these have received great ratings from customers.

While the best detergent in India will not make your shirt as white as the ones shown in advertisements, it will do a pretty good job of cleaning your clothes. This article provides you with all the information that you need to purchase detergent.


Factors To Be Considered Before Buying The Best Detergent In India

There are a few important factors that must be considered before buying the best detergent in India. Most people purchase detergent without knowing about these factors, and end up having their clothes faded and dulled faster. Take a look at them, and keep them in mind while selecting and purchasing a detergent.

1. Type

There are two main types of detergents available- liquid and powder. Both have their pros and cons, and can be used for different purposes. Both also differ in terms of their prices, as liquid detergent tends to be slightly more expensive. The temperature of the water that you use to wash clothes will also determine the detergent you need.

Liquid detergent works best with cold water, as it easily gets dissolved, whereas powder might form lumps. Another advantage of liquid detergent is that it works very well with fabrics that are delicate and gentle.

2. Sensitivity

There are now new kinds of detergent being produced and brought to the market; ones which are suitable for sensitive skin as well as sensitive clothes. You can buy detergents that are fragrance-free, dye-free, and so on. For sensitive skin prone to allergies and irritation, it is best to go for hypoallergenic laundry detergent.

Separate detergents are also available for your baby’s clothes, which tend to be soft and delicate. These detergents also ensure that your baby does not get any skin irritation after wearing washed clothes. Search for a brand that takes into account both you and your baby’s sensitivity.

3. Scent

Most detergents come with fragrance to make your clothes smell fresh and pleasant. This ranges from different flowers to fruits. While many people like the scent that their detergent gives out, many might be more sensitive to such smell. Thus, you must purchase a detergent that meets all these needs.

4. Avoid Harmful Ingredients

Nowadays, there are eco-friendly options for everything; even your detergent. Eco-friendly detergent is free of harmful, synthetic chemicals that can be risky for your skin and body. 1,4-dioxane is a very common ingredient found in most detergents,as it is used as a degreaser and a solvent.

However, this ingredient can cause many harmful ailments, like a malignant and benign tumor in various parts of the body. Other chemicals like sodium laureth sulphate (SLS), bleach, formaldehyde, phosphates, and so on can also be quite harmful to not just your body, but also to the environment.

5. Lather

Lather/froth created by the detergent is a crucial factor that must be considered before buying the best detergent in India. Lather ensures that stubborn stains and dirt in your clothes are removed by rubbing the froth against them. While a lot of lather is preferred for hand wash; when it comes to washing clothes in the machine, it is best to have a minimum amount of lather, so that the drains in your washing machine do not get clogged.

Thus, if you plan on washing your clothes in the washing machine, then it is best to use a detergent powder with less lather or a detergent liquid which has almost no lather.

6. Fabric Softening Ability

Your clothes always deserve the best care, so that their superior quality is maintained even after washing them a few times. There are fabric softeners available separately in the market that you can use for this. However, you will also find many detergents today that contain fabric softening solutions. If your detergent contains this solution, it is advised not to use fabric softeners separately, as it might sog up your clothes.

This section will provide you a list of some of the best detergents in India that are currently available in the market. The list is based on top ratings, and also the reviews of customers who have used certain detergents and given feedback on them.

Top 10 Best Detergents In India 2020

1. Surf Excel Matic Front Load Detergent Powder

Surf Excel Matic Best Detergent In India

Surf Excel is a fairly popular name that comes to mind while thinking of detergent powder. For some, the reason for this is their great experience with the product, and for others, it is the advertisements that Surf Excel airs on television. The Surf Excel Matic Front Load detergent powder can get rid of stubborn stains and wash away dirt from your clothes.

This detergent powder has been specially designed to work perfectly well in the high water environment (as high as 20 liters) of your front-loading washing machine. The detergent offers just the right amount of lather for your clothes, so that no harm is caused to the machine. The process of laundry is easier, as you don’t have to pre-hand wash stubborn stains.

The quality of this detergent powder is the same as that of 2 ordinary detergents, and it dissolves easily into water. The only drawback of the product is that if you are looking for a non-foam detergent powder, then this might not be the one for you, as it does produce some foam.


2. Ariel Matic Front Load Detergent

Ariel Matic Front Load Detergent

Just as Surf Excel has two different detergent powders for front load and top load washing machines, Ariel Matic comes with similar options as well. This is best suited to fully automatic machines. It provides a great offer, where you get 2 kg of detergent powder-free with the 4 kg package.

The Ariel Matic front load detergent washing powder helps to remove stains instantly in one wash. It works so well, that the results are far better than hand-washed clothes. The reason for this is because it contains ingredients that are far more strong and active than those contained in regular detergent powders.

It has a fragrance that lasts for a very long time and lingers on your clothes. Many top washing machine brands have recommended using this detergent such as LG, Panasonic, Whirlpool, and so on. It comes with the New Bright Guard Technology that retains the bright colors of your clothes even after many washes. If there is a normal load of clothes to be washed, then 1 scoop (60 grams) of the detergent is enough and for many heavy clothes, you require 1.5 scoops or 90 grams.

It has been ranked as one of the best detergent powders in India due to its many helpful features. However, the one drawback that customers have pointed out earlier is its packaging, that has much scope for improvement.


3. Mr. White Detergent Powder

Mr. White Detergent Powder

Mr. White is a brand name less commonly heard, but that does not make it any less powerful than the detergents doing the rounds in the Indian market. This Indian brand provides an excellent package of 2 kg detergent powder free with a 5 kg pack. What might draw you to this detergent is the affordable price at which it is available.

If you are worried about your white clothes graying rapidly after every wash, you must try Mr. White Detergent Powder. Its granulated powder has all the qualities to retain the color of your whites as well as other clothes. The detergent helps maintain the new look of your clothes.

Usually, after a few washes, clothes tend to lose that crisp, bright, and fresh look that was there when you first bought it. Most detergent powders can clean dirt, but not maintain the fabric like the Mr. White detergent can. It comes with a long-lasting fragrance that makes your clothes smell fresh. Lastly, there is no bleach in this powder, and that is what prevents the colors from fading.


4. Tide Plus Extra Power Detergent

Tide Plus Extra Power Detergent

The Tide Plus Extra Power Detergent Washing Powder has been designed with the added goodness of a detergent bar. This makes Tide twice as powerful as any other detergent. It can clean all your whites of the most stubborn stains, and make them look completely spot-free.

With only half the dosage of any other ordinary detergent, this powder can make your clothes look as good as new. The powder granules get easily dissolved and produce a lot of lather. This helps effectively clean stubborn stains

Even the most difficult to clean areas of your clothes like the collars, the cuffs, and the underarm area gets easily cleaned. This particular powder has jasmine and rose fragrance to make your clothes smell pleasant for a long time. If you are planning to hand-wash the clothes, then 1 scoop is adequate, and if you use a washing machine, you will require 2 scoops.


5. Genteel Liquid Detergent

Genteel Liquid Detergent

This is the first liquid detergent in this list, and surely one of the best. The Genteel Liquid Detergent belongs to Godrej and it can be used for both hand-washing as well as machine-washing your clothes. There is no soda formula contained in this detergent, and that helps retain the natural protein in your fabric, preventing any loss of color.

Genteel detergent comes with a fresh and gentle fragrance that lingers on your clothes for a long time. Another feature of this detergent that is worth praising is its packaging. This bottle has an ergonomically designed handle, that makes it easy to grip the bottle without letting it slip. It is also very easy to pour, as there is a spill-proof nozzle which is also the cap of the bottle. You can use it to measure the liquid, and it will not even pour out or get messy.

Most liquid detergents are best for washing machines, as they can dissolve easily as opposed to powder. The Genteel liquid detergent has been made for the washing machine environment. It comes with the in-built FabriClean technology that makes the detergent suitable for all types of washing machines.


6. Surf Excel Matic Liquid Detergent

Surf Excel Matic Liquid Detergent

We discussed the Surf Excel detergent powder earlier, and here we have the liquid detergent from the same brand. It has been specifically made for top-loading washing machines, and helps in the removal of stains very efficiently.

However, if you are trying to get rid of some stubborn stains and marks, you must first rub the liquid on the stain with your hands for a while, and then use some more liquid to wash the clothes. This liquid detergent easily dissolves in water. It produces a limited amount of foam to prevent the drains from getting clogged.

It comes with a pleasant fragrance that adds freshness to your clothes. The colors and overall quality of your fabrics are taken care of, as this detergent contains no harmful chemicals. It is always gentle on your clothes.


7. Godrej Ezee Liquid Detergent

Godrej Ezee Liquid Detergent

The Ezee liquid detergent is another product from Godrej that works like magic on your clothes, but the specialty of this particular detergent is that it is used to wash fabrics like wool, chiffon, silk, and so on. You cannot wash your winter clothes with anything but Ezee. The detergent just knows the delicate touch all these materials require, and it works accordingly.

Ranked as one of the best detergents in India, this product contains no soda, which actually prevents any loss of color and also keeps the material intact. It comes with a micro conditioner that conditions the threads of your woolen clothes, making them soft and fluffy. The cap of the detergent bottle can be used to measure the amount of detergent and also to pour it.

The ergonomic design of the Ezee liquid detergent bottle prevents slipping. The packaging is also safe and hygienic. It looks attractive and appealing, with a soothing blue body. The detergent can be used for both hand-washing and machine-washing, as it is suitable for both.


8. Henko Matic Top Load Detergent

Henko Matic Top Load Detergent

Henko Matic is a revolutionary product. It is a detergent powder that prevents the fading of colors from your clothes. The 2 kg package of Henko Matic top loading detergent comes with 1 kg of detergent powder free, and at a highly affordable price. This detergent is known for battling some of the most stubborn stains from mud, chocolate, oil, and so on.

It contains powerful enzymes that get dissolved very easily and help to remove stains in just one wash. The fabric gets locked with the Nanofiber Lock Technology that cleans and protects its quality. This prevents the fabric from getting torn or destroyed.

Every fiber in your clothes is conditioned well by this detergent. Henko guarantees that the original quality of the clothes you wash is maintained even after being washed many times. It knows the kind of gentle touch your fabrics require, and works accordingly to provide that care.


9. Syclone Matic Front Load Detergent

Syclone Matic Front Load Detergent

The Syclone Matic detergent powder has been designed especially for front load washing machines, but you can also use it for hand-washing your clothes. It is assisted by the multi-enzyme European technology that gets rid of every tough stain on the fabric in a single wash, and leaves your clothes looking as good as new.

The detergent produces a very low amount of froth that works well for washing clothes in a washing machine. Too much lather can easily clog the drains of the machine. You can also cut down on the usage of water while using this detergent, as it can be washed with a minimum quantity. This makes the water ideal for areas with water shortages.

Ranked as the best detergent powder, the Syclone Matic detergent uses its Triple Action Formula to get rid of stubborn stains, while retaining the original color and shine of the fabric. It also prevents your whites from graying fast. The Perfume Encapsulation Technology gives your clothes a mild but soothing, long-lasting fresh smell.


10. Wipro Safewash Liquid Detergent

Wipro Safewash Liquid Detergent

The last one on the list is from Wipro, and it is called the Safewash Liquid Detergent. Wipro is well-known for its range of personal care products like moisturizers, shampoos, and detergents. This particular detergent comes with a great offer, of the same product free with this 1-liter detergent.

This liquid detergent has been designed mainly for bucket wash. It has a unique pH balance, without any soda or bleach. It washes your clothes gently, and gets rid of the toughest stains easily. The detergent prevents your clothes from shrinking and protects its colors.

It also protects your clothes from germs and bacteria, keeping them fresh and hygienic after every wash. The original shine of the fabric is also maintained to a great extent. The detergent can also be used for top-loading washing machines.



Your clothes are made of different kinds of fabrics, and each fabric requires a different kind of treatment. The detergent you choose must treat the fabrics with the gentleness they deserve. This article aims to help you gain knowledge about the different varieties of detergents available, and to navigate your way through to buy the best detergent in India.

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