Best Toothpaste In India 2020: Reviews & Buyer’s Guide

1. Colgate Total 2. Dabur Meswak 3. Dabur Red Paste
Colgate Total Advanced Best Toothpaste In India Dabur Meswak Dabur Red Paste

Your smile can add much vigor and shine to your personality, and the way to achieve a great smile is by taking proper care of your teeth. We spend so little time on our oral hygiene that it can lead to disastrous consequences. While brushing your teeth twice a day is mandatory for this, the toothpaste you use plays an equally important role in oral care.

As trivial as it may seem, choosing the best toothpaste in India can determine how clean your teeth are, and how great your smile looks. This article will provide you with all the information that you might require to choose the perfect product.


Factors To Be Considered Before Buying The Best Toothpaste In India

Before buying the best toothpaste in India, you must have adequate information about different kinds of toothpaste, so that you can choose accordingly. Here is a list of factors to consider before purchasing a toothpaste:

1. Basic ingredients

While there might be different varieties of toothpaste in the market, most of them have certain common ingredients such as:

  • Abrasives- Certain abrasives that every toothpaste contains are silicates and calcium carbonates. These are required to remove stains, plaque, biofilms, and debris. The difference lies in the quantity contained in different toothpaste; for example, whitening toothpaste and powder contain a larger amount of abrasives.
  • Humectants- These are ingredients that keep the toothpaste from drying up. Toothpaste in paste and gel form contains humectants like glycerol and so on.
  • Thickeners- The texture of the toothpaste is maintained by using thickeners like gum and gooey.
  • Detergents- The foam or suds that you see while brushing is the detergent that is added to the toothpaste such as sodium lauryl sulfate.
  • Flavoring agents- Toothpaste does not only function as a cleaner of your teeth, but also adds refreshing flavors to your mouth. This is done by using flavoring agents like mint, lemon, bubblegum, artificial sweeteners, and so on.

2. Anti-Plaque Toothpaste

Gum disease is fairly common, and the best way to deal with it is by using anti-plaque toothpaste. The accumulation of plaque on the surface of your teeth can lead to the weakening of the gums and accelerate the formation of any bacteria. Ingredients like zinc citrate, triclosan, and pyrophosphates are present in anti-plaque toothpaste.

3. Toothpaste Containing Fluoride

While selecting the best toothpaste in India, one must ensure that it contains fluoride. It strengthens your teeth and takes care of the weak spots. It prevents your teeth from decaying easily.

4. Desensitizing Toothpaste

If it often happens that a painful zing runs through your teeth when you eat something really cold or hot, and it means that you have sensitive teeth. Desensitizing toothpaste contains ingredients like potassium nitrate or strontium chloride that makes your teeth stronger and less sensitive.

5. Whitening Toothpaste

If there are stains on your teeth, these can be removed with the help of whitening toothpaste, which contains plenty of abrasives and detergents. Bleaching agents like carbamide peroxides are also present in whitening toothpaste. However, you must not expect it to completely transform the color of your underlying dentine.

6. Natural Toothpaste

Natural toothpaste are those that contain no amount of chemicals and are made up of all-natural ingredients like various herbs. There are certain people allergic to the chemicals used in toothpaste. For such people, natural toothpaste is the best way to go.

7. Toothpaste For Kids

When it comes to your children, you must be careful of the products they are using, since they tend to be more vulnerable to allergies and so on. Toothpaste for kids comes with no fluoride or very little fluoride. It also contains lesser abrasives and lots of flavors to make brushing fun for the children.

8. Smokers Toothpaste

While this might be news to most people, there are special types of toothpaste that are specifically made for those who consume tobacco. Frequent smoking of tobacco eventually leads to yellow patches on the teeth, and these can be removed using a smoker’s toothpaste.

This section will give you an overview of the varieties of toothpaste available in the market. It is a list of the best toothpaste in India and can guide you in making the right choice for your oral health.

Top 10 Best Toothpaste In India 2020

1. Colgate Total Advanced

Colgate Total Advanced Best Toothpaste In India

Colgate is a brand that speaks of familiarity, comfort and hygiene for people across India. It has been the go-to brand of toothpaste for many years now. What started off as a single variety of a simple toothpaste, has today expanded into many different kinds of toothpaste to cater to most peoples’ needs.

The Colgate Total Advanced Health Anticavity toothpaste is one such variety that takes care of the health of your whole mouth. The majority of germs (almost 80%) that enter your mouth actually settle on the tongue, gums, and cheeks, while the remaining are found on the teeth. This toothpaste contains antibacterial ingredients that keep bacteria away from teeth and other parts for 12 hours.

Unlike any regular toothpaste, this one acts as a protective barrier that prevents germs from attacking your teeth. There are many other benefits of this Colgate toothpaste, like preventing cavities, tartar formation, sensitivity, build-up of plaque, and gingivitis. Your mouth will feel and smell fresh after using it.

It takes care of the enamel of your teeth, gets rid of stains, and gives you a healthy, beautiful smile. However, none of this is possible if you do not brush twice a day, and for 2 whole minutes. That is the only way to maintain perfect oral hygiene.


2. Dabur Meswak

Dabur Meswak

Dabur has been producing a range of natural Ayurvedic products for a long time now. They have a lot of experience in making toothpaste that deals with all your oral problems like cavities, tooth decay, and weak gums. Fluoride is a chemical commonly added to toothpaste to prevent tooth decay.

However, excessive amounts of this can damage your teeth. The Dabur Meswak toothpaste contains no fluoride, and is 100% natural or free of chemicals. The absence of chemicals can prove to be beneficial for you and your family. This product contains extracts of a unique Meswak herb, or Salvador Persica that is commonly referred to as the toothbrush tree.

Ranked as one of the best toothpaste in India, the Dabur Meswak toothpaste contains natural ingredients that provide Ayurvedic A3 protection. This toothpaste has been tested to be anti-inflammatory, anti-bacterial, and astringent in nature. It has been offering complete oral care to the people of India for many years now.

To name a few things, this toothpaste protects your gums, prevents tartar, plaque, and cavities, battles the attack from germs, provides gingival protection, and lastly, it makes your mouth smell fresh and clean. All this is not based on mere speculation, but have been arrived at after reading several customer reviews and our own research.


3. Dabur Red Paste

Dabur Red Paste

Here, we have another age-old product from Dabur, which is the Dabur Red Toothpaste. An excellent offer is available if you purchase this product on Amazon, where you get 1 unit free if you buy 3. This toothpaste is known for containing traditional Indian medicines like clove, neem, and others.

It contains no amount of fluoride, other chemicals or preservatives. Instead, it is made up of 13 potent Ayurvedic ingredients like pudina, which gets rid of bad breath and tomar, which has antibacterial qualities. These natural elements keep your teeth and gums protected from cavities or decay.

If you have yellow teeth stains and suffer from other dental problems, try switching to the Dabur, which ranks as one of the best toothpaste in India for yellow teeth. The maximum shelf life of this product is 24 months, and it’s best if you use it within this period. The Dabur Red Paste boasts of being clinically tested and approved to be used by adults and children alike.


4. Closeup Everfresh+ Anti-Germ Gel

Closeup Everfresh+ Anti-Germ Gel

Closeup is a brand of toothpaste that will always be remembered not only for its excellent quality, but also its catchy advertisements. The Closeup Everfresh+ Anti-Germ toothpaste is used by most people because of its function as a mouth freshener.

The anti-germ formula contained in the toothpaste kills upto 99% germs and keeps your mouth hygienic. This gel-like toothpaste reaches to clean every tiny corner of your mouth effortlessly. The triple fresh formula contains tea and eucalyptus extracts, that act as refreshing agents and come with various natural qualities that are good for your teeth.

With this toothpaste, your mouth will feel minty and fresh for almost 12 hours. It contains active zinc mouthwash, microshine crystals, clove, and fresh blast flavor. The product has been approved by the World Dental Federation, that advises to brush your teeth using this toothpaste for the best oral care.


5. Himalaya Herbals Sparkling White Toothpaste

Himalaya Herbals Sparkling White Toothpaste

Himalaya has been in the business of a variety of chemical-free products like shampoo, soap, face wash, and now toothpaste. The brand brings to you its Herbals Sparkling White toothpaste, that can be safely called the best teeth whitening toothpaste in India. The aim of this toothpaste is to help you achieve whiter and stronger teeth.

The formulation of this herbal toothpaste is based on a plant enzyme technology that works well to remove yellow stains from the surface of your teeth. It contains extracts of papaya that whitens your teeth, as well as pineapple that helps get rid of stains from your enamel. Other than this, it also contains miswak, that fights plaque and eliminates bacteria from your mouth.

A few more ingredients contained in the toothpaste that are worth mentioning are clove, cinnamon, and menthol, all of which effectively fight germs and bacteria. These also act as refreshing agents that eliminate bad odor from your mouth and give you a long-lasting fresh breath for almost 12 hours. Lastly, it is important to mention that the toothpaste is 100% vegetarian and free of any bleaching agents.


6. Pepsodent Germicheck

Pepsodent Germicheck

Unilever’s Pepsodent toothpaste has been a primary choice of every customer for many years. This is because of the blend of qualities people find in this toothpaste ,which offers all kinds of protection to every part of the mouth, be it the teeth or the gums. The Pepsodent Germicheck toothpaste fights those harmful germs that cause cavities in your teeth.

It protects your mouth from germs for upto 12 hours with the strong ingredients contained in it. Some of these include chemicals like fluoride and triclosan, that ensures fresh breath for a long time. Often bits of food might get stuck in your mouth and attract germs. However, with the Pepsodent toothpaste, all germs are kept at bay, as it removes remains of food.

It prevents the formation of plaque and keeps your gums strong. Your oral health is in safe hands with this product, as it prevents tooth decay, removes stains, and avoids any chance of a toothache that might require you to visit a dentist. However, if you do not follow protocols like brushing twice a day, eating a proper diet, and so on, then even the Pepsodent Germicheck toothpaste cannot save your teeth.

Give dental health the importance that it deserves and bring home this toothpaste immediately.


7. Sensodyne Fresh Mint

Sensodyne Fresh Mint

Sensodyne has been recommended by many dentists in India to treat sensitive gums and teeth. You know there is an issue when cold or hot vibrations run through your teeth, which can be extremely painful. Sensodyne Fresh Mint toothpaste has been clinically proven to provide you with daily protection of your sensitive teeth.

This toothpaste makes your teeth stronger and immune to such pain, by blocking the vibrations from a very hot or cold food substance. It contains fluoride that prevents your teeth from decaying and keeps the cavities away. This is what permits the daily usage of the Sensodyne Fresh Mint toothpaste.

As the name suggests, the toothpaste comes in a fresh mint flavor that relieves you of bad breath for the longest time. This is a clinically proven sensitivity protection that gives relief from the pain of eating certain things. Now you can consume what you wish to, without worrying about a searing pain in your mouth. Many doctors abroad have also recommended the usage of what can be called the best toothpaste in India.


8. Colgate Charcoal Clean Toothpaste

Colgate Charcoal Clean Toothpaste

Extensive research has shown that active charcoal is an abrasive element that can eliminate stains from the teeth. With the popularity of such research, brands like Colgate have come out with toothpaste like the Charcoal Clean Toothpaste, which is available in a black gel form. It contains the combined goodness of bamboo charcoal and wintergreen mint that cleans your mouth like no other toothpaste can.

How is activated charcoal extracted, you might ask? The fine carbon powder is extracted from olive pits, coconut shells, saw dust, and bone char. It is then transformed into the gel-like form through a special heating process that the carbon powder has to undergo.

The toothpaste has been made with a lot of expertise, by blending the cleaning properties of charcoal and the refreshing properties of mint. It purifies your breath, keeping it fresh for almost 12 hours or half a day. The formation of tartar, plaque, and gingivitis is prevented, if you use this Colgate toothpaste on a daily basis.

However, even the best of ingredients like charcoal, comes with certain drawbacks. Your enamel is at a continuous risk of damage if charcoal toothpaste is used regularly, and this exposes the inner layer known as the dentin.

If this happens, your teeth can easily get attacked by germs and become sensitive. Hence, before using toothpaste containing ingredients you are not familiar with, you must acquire as much knowledge about it as possible.


9. Mamaearth Natural Toothpaste

Mamaearth Natural Toothpaste

Mamaearth is not so popular when it comes to toothpaste, but you only have to purchase its childrens’ toothpaste once to understand how effective it is. The Mamaearth Natural Toothpaste has been specially made for your child and their dental needs. The brand acknowledges the sensitive nature of your child’s mouth and hence, uses ingredients best for them.

This particular product contains four main ingredients – fluoride, aloe vera, xylitol, and orange flavor. Most children love eating chocolates, which can often lead to cavities. Fluoride prevents cavities, and makes your child’s teeth resistant to decay. Aloe vera is a natural ingredient that keeps the gums strong and prevents infections.

Xylitol is another natural ingredient that tastes sweet and maintains a balanced pH of your child’s mouth. Lastly, the orange flavor is added to make brushing a fun and exciting activity for your child, so that they engage in it regularly. Mamaearth’s natural toothpaste removes plaque and takes care of your child’s overall dental health.


10. Lever Ayush Anti Cavity Clove Oil Toothpaste

Lever Ayush Anti Cavity Clove Oil Toothpaste

The Lever Ayush Anti-Cavity Clove Oil Toothpaste has been formulated using Ayurvedic wisdom coupled with modern technology, to give you strong gums and teeth. Ingredients like clove oil, that act as medicine for the mouth, have been used by Indians since time immemorial. This oil has antibacterial qualities that prevents toothache.

It also contains a spicy aroma flavor that keeps your mouth fresh for a long time. The goodness of Ayurvedic herbs has been included in this toothpaste with the Dasanakanthi Choornam – which is a blend of 15 natural herbs such as camphor, pippali, babul, and so on, that prevents tooth ache and strengthens your gums.

Other than the issues mentioned above, the Ayush toothpaste also treats dental problems like cavities, yellowness, bad breath, sugar acid, stains, plaque, bacteria, and enamel decay. Our ancient granthas or texts impart important knowledge to deal with a range of issues, and this includes problems of the mouth. The Ayush toothpaste is a proof of the efficiency of Ayurveda.



We tend to get so busy in the rush of our everyday lives, that things like oral health becomes a trivial matter that escapes our attention. However, this is only till you begin to suffer from toothache, tooth decay, weak gums, and such other problems. In order to prevent these, you must brush your teeth everyday with the best toothpaste in India. The various ingredients contained in toothpaste keeps all your dental issues in check.

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